Companies / Moonshot AI
Frontier AI lab
Moonshot AI
State of play as of
The Beijing lab behind the Kimi assistant and the open-weight Kimi K3, whose licence terms are the reason a free model can still bill the companies hosting it.
Moonshot is the clearest test of whether open weights are a distribution strategy or a business model, because it runs both at once and the seam is written down. Kimi K3 is genuinely open: anyone can download, modify, fine-tune, redistribute and sell derivatives of it. But the Kimi K3 licence attaches two conditions that ordinary open-source licences do not, and they are aimed squarely at the companies that make money reselling inference. Above 20 million dollars of aggregate revenue over any consecutive twelve months, a licensee operating a model-as-a-service business has to sign a separate agreement with Moonshot before commercial use; above 100 million monthly active users or 20 million dollars of monthly revenue, the interface has to say Kimi K3 on it. That is the mechanism underneath the story everyone reported as a negotiation, namely Moonshot asking Microsoft, Amazon and Google for as much as 30 percent of what they earn reselling its free model. The revenue claims that followed are the part to hold loosely. Every figure here describing Moonshot’s income comes from reporters citing people familiar rather than from the company, and the metric itself is undefined, because nobody has clarified whether the ARR these labs quote means annual recurring revenue or annualised run rate. We read the licence as primary text, the revenue as attributed reporting, and we keep the two apart.
Fast facts
- What it is
- A Beijing frontier AI lab, 月之暗面, founded and led by Yang Zhilin (杨植麟). Its consumer product is the Kimi assistant and its model line is Kimi, most recently the open-weight Kimi K3 and Kimi K2.6.
- Flagship model
- Kimi K3, released the week of 17 July 2026 with weights published. Qbit’s launch-day report put it at 2.8 trillion parameters and called it the largest open-weight model to date; pre-release estimates ranged from 2.5T to 3T. It took the top spot on the Frontend Code Arena ahead of the leading US models, though independent reporting still places Chinese models behind the top US labs on the hardest coding benchmarks.Qbit (量子位); Sina Finance; 36Kr, via CAD
- The licence, which is the business model
- The Kimi K3 licence grants unrestricted use, modification, redistribution and sale, then adds two commercial thresholds. Section 2: a licensee operating a model-as-a-service business whose aggregate revenue with its affiliates exceeds 20 million US dollars over any consecutive 12 months must enter a separate agreement with Moonshot before any commercial use. Section 3: any commercial product built on it with more than 100 million monthly active users, or more than 20 million US dollars in monthly revenue, must display Kimi K3 prominently in its interface. Section 4 exempts purely internal use, and use through Moonshot’s own products or certified inference partners.Kimi K3 License, read from moonshotai/Kimi-K3 on Hugging Face
- What changed between K2.6 and K3
- Reading the two licence files side by side is the clearest evidence that the terms, not the weights, are the strategy. Kimi K2.6 ships under a document titled Modified MIT License whose only stated departure from MIT is the attribution clause: display Kimi K2.6 if your product passes 100 million monthly active users or 20 million dollars of monthly revenue. Kimi K3 keeps that clause and adds the one that has teeth, the requirement that a model-as-a-service operator above 20 million dollars of aggregate revenue in any consecutive 12 months sign a separate commercial agreement before using the model at all. Between April and July 2026 Moonshot went from asking resellers for credit to requiring them to come to the table.Modified MIT License (moonshotai/Kimi-K2.6) and Kimi K3 License (moonshotai/Kimi-K3), both read from Hugging Face
- Reported revenue, not company-published
- Bloomberg reported that Moonshot recently told investors its August annual recurring revenue passed 1 billion dollars, against about 300 million in June, and that it plans to raise annualised revenue several-fold to about 2 billion dollars by the end of 2026. Moonshot has not published these figures, they are attributed to people familiar with the matter, and LatePost has separately noted that no Chinese lab has clarified whether its ARR figures mean annual recurring revenue or annualised run rate, which differ materially when most revenue is API calls.Bloomberg, via ITHome; LatePost, via CAD
- Distribution
- The moonshotai/Kimi-K3 repository on Hugging Face recorded 2,277,273 downloads in the 30 days to 12 September 2026, and 11,300 likes. The equivalent 30-day figure read on 24 August 2026 was 2,727,920, so the rolling rate has come down from its August level.Hugging Face API, moonshotai/Kimi-K3, read 12 September 2026
- Listing
- Moonshot is reported to have filed a confidential A1 application with the Hong Kong exchange in early September 2026. The company said it had no comment on the report and nothing to disclose. Market reports put the raise at up to 5 billion dollars, with Bank of America as global coordinator and CICC, Deutsche Bank and Goldman Sachs also working on it. An August rumour that it would file within that month was called untrue by the company at the time.LatePost; TechNode; Sina Finance, via CAD
- Valuation path, as reported
- LatePost lays out 4.3 billion dollars at the end of 2025, more than 20 billion in May 2026, and 35 billion post-money in July 2026 after Kimi K3 shipped, with a round in progress at a 50 billion dollar pre-money valuation. Moonshot declined to comment on the round.LatePost, via CAD
The state of play
Moonshot published a statement saying that material circulating online about its founder and staff is entirely fabricated and maliciously spread, that it has reported the matter to public security authorities, and that it will pursue the legal responsibility of those spreading it. The substance of the material is not described in the reporting and is not repeated here. It is recorded because it is dated and attributable to the company itself, not because the underlying claims have been assessed.
Bloomberg reported that on the back of Kimi K3 Moonshot plans to raise annualised revenue several-fold to about 2 billion dollars by the end of 2026, and that the company recently told investors its August annual recurring revenue had passed 1 billion dollars, up from about 300 million in June. People familiar with the matter expect the sales rate to double again as consumer and enterprise interest in Kimi subscriptions and Moonshot-hosted models rises. Three cautions travel with these numbers and none of them are optional. Moonshot has not published any of them; they are sourced to people familiar rather than to a filing or a company release. The metric is undefined, because LatePost has pointed out that no Chinese lab has said whether its ARR means annual recurring revenue or annualised run rate, which are different claims that diverge widely when most of the revenue is API calls. And the growth is being read off a four-month window, in a market where inference prices have moved sharply in both directions this year.
Moonshot was reported to have filed a confidential A1 application with the Hong Kong exchange. The company said it had no comment on the report and nothing to disclose. Separate market reports put the raise at up to 5 billion dollars and named Bank of America as global coordinator, with CICC, Deutsche Bank and Goldman Sachs also working on the deal. An August rumour that a filing was imminent had been called untrue by the company at the time, so what is established here is the reporting and the bank line-up, not a company announcement. The same week Nvidia agreed to buy Hugging Face for 12.9303 billion dollars, which matters from here because Moonshot, DeepSeek, Qwen and Zhipu all distribute their open weights on that platform, and it is now owned by the company whose chips those models were built to need less of.
LatePost reported the Hong Kong A1 filing alongside a funding round in progress at a 50 billion dollar pre-money valuation, with Kimi declining to comment on either. The valuation path LatePost sets out runs 4.3 billion dollars at the end of 2025, more than 20 billion in May 2026, and 35 billion post-money in July after Kimi K3 shipped. The same piece raises the definitional problem sitting under every revenue figure in this sector: nobody has clarified whether the ARR numbers these companies publish mean annual recurring revenue or annualised run rate, which are not the same claim and differ by a lot when most of your revenue is API calls. That caveat is the reason the revenue lines on this page are marked as reported rather than stated.
Reuters reported that Moonshot is in talks with Microsoft, Amazon and Google over revenue sharing for Kimi K3, asking for 30 percent of the revenue those clouds earn on K3 services hosted on Azure, AWS and Google Cloud, which it describes as the same rate it charges major clients of its open-weight models. It would be the first significant revenue-share arrangement between a Chinese AI company and the American hyperscalers. The reporting rests on three people familiar with the discussions, all three clouds declined to comment, the unresolved points are the sharing mechanism, data access rights and how token consumption gets audited, and the talks were early enough that they may not land at all. What makes the ask enforceable rather than aspirational is not the weights, which are public, but the licence attached to them: the Kimi K3 licence requires any model-as-a-service operator whose aggregate revenue exceeds 20 million US dollars over any consecutive twelve months to sign a separate commercial agreement first.
Harvey, the San Francisco legal-AI company valued at 11 billion dollars in a March 2026 round and backed by OpenAI, Sequoia and Andreessen Horowitz, published its first post-trained model on 20 August and built it on Kimi K3. Harvey Tenet is a Kimi K3 base post-trained with Fireworks using asynchronous reinforcement learning, a rank-64 LoRA over the full network touching attention, MLP and routed-expert weights, roughly 500,000 expert tensors, on about 1,750 tasks. It completes almost twice as many held-out tasks on the Legal Agent Benchmark as base Kimi K3. The narrower and more useful reading is that Harvey did not pick one Chinese model, it picked several for different jobs: Kimi 2.6 was chosen as the reinforcement-learning grader after ablations against heavier frontier models, and Zhipu’s GLM-5.2 is the orchestrator in its M&A diligence harness. An American company OpenAI invested in shipped its flagship on weights released in Beijing, and the reported training bill was two months on roughly 150 Nvidia B300s, which comes from the press account rather than from Harvey’s own post.
Our reporting on Moonshot AI
- Camera Glasses Lost 78 Percent of Their Revenue as AR Glasses Grew 70
RUNTO (洛图科技), which tracks smart-glasses retail across JD.com, Tmall and Douyin, published July 2026 figures showing the category fall for the first time: 74,000 units, down 15.3 percent year on year, for 130 million yuan, down 25.8 percent, at an average price of 1,751 yuan, down 12.4 percent. RUNTO attributes the fall to the calendar, because June was the 618 shopping festival and last July was the second-highest month in thirteen. The composition underneath it is the part that is not seasonal. AR glasses, the ones with a display in the lens, sold 33,000 units for 98.28 million yuan, up 72.7 percent by volume and 70.0 percent by revenue, at an average price of 2,990 yuan that did not move all year. Audio-only glasses sold 13,000 units for 8.7 million yuan, down 33.5 percent by revenue at 656 yuan. Camera glasses, the no-display design Meta made familiar with Ray-Ban, sold 28,000 units for 23.1 million yuan, down 46.6 percent by volume and 77.9 percent by revenue, with the average price down 58.5 percent to 819 yuan. The three segments sum to 130.08 million yuan, matching the reported total, and the prior-year segments sum to 175.41 million, which returns the 25.8 percent decline to the digit, so the shift is not a rounding artefact. AR went from 33.0 percent of category revenue to 75.6 percent in twelve months while camera glasses went from 59.6 percent to 17.8 percent. The two leaderboards have come apart: the largest volume share in July, 17.0 percent, went to 清野, a cheap camera-glasses newcomer, while by revenue the order is Rokid, RayNeo, XREAL, Qwen and Huawei, with the top five taking 65.8 percent. Against that, Alibaba previewed a displayless pair called the Qwen N1 at the Bund Summit, with iris recognition at a claimed false-accept rate below one in a million and eye tracking meant to authorise payment by looking at a terminal. In the Briefing: Bank of China put at least 300 billion yuan behind the compute industry at the 2026 China Computing Power Conference, with China Telecom, China Mobile, China Unicom, PICC, China Orient Asset Management and CDB Financial Leasing, targeting at least 100 intelligent computing centre projects and at least 3,000 compute-consuming firms across the 15th Five-Year Plan, while ICBC took its compute-token loan national; China Telecom’s research institute forecast ten quintillion tokens consumed this year rising to more than 3,500亿亿 by 2030, two endpoints its own stated compound rate does not fit, and put inference at 80 percent of China’s compute market by 2029 with 2026 AI capex at leading Chinese tech firms near 600 billion yuan; XPeng’s humanoid production line began operating and the first IRON walked off it under its own power, carrying 76 degrees of freedom and three Turing chips for a claimed 2,250 TOPS; and 25 Fields medallists including Terence Tao and Yu Deng signed a statement arguing that using mathematical problems as capability benchmarks damages the field.
- Beijing’s First Robot Data Factory Went Quiet After 17 Months
硬氪, the hardware desk at 36Kr, walked through Beijing’s first humanoid-robot data training centre in Shijingshan and found a 3,000 square metre hall with the zone signs still hanging, the display stands still holding their plants, and the robots gone. It stopped seventeen months after it opened, and the third phase that was to run 108 robots across a thousand real tasks in 10,000 square metres was never built. The structure behind it is the story. A robot maker and a local government co-found a data-collection company, usually at a 1:9 or 2:8 split with the maker putting in the small share; the joint venture buys robot bodies, arms and supporting hardware from the maker; a third-party operator sells the data on to companies training models. So the manufacturer contributes one or two yuan in ten, books an order for all ten paid mostly with public money, and the buyer is a company it partly owns. 硬氪 reports more than a hundred such centres went up across 23 provinces in a year, that one robot company heading for a ChiNext listing had as much as 80 percent of its orders from the model, and that another valued above 20 billion yuan shipped 500 robots this year into data factories it had co-funded, against total expected shipments of 1,000 to 2,000. Figures from Interact Analysis cited in the piece put state-capital participation in these centres at 53.8 percent against 88.4 percent a year earlier, and an official at a provincial capital investment-promotion office told 硬氪 they had just turned down two data-collection proposals and that internally some of these projects look like a new kind of Ponzi scheme. The economics were thin even while the money flowed: an operator told 硬氪 that a collector wearing a rig for a full eight-hour shift yields roughly one hour of usable data once idling, out-of-spec motions and broken arms are subtracted, and collection has since gone bodiless to head-mounted egocentric video and UMI-style hand-worn grippers that need no robot present, yielding five to six usable hours out of eight at a crowdsourced rate that has fallen from 45 yuan an hour to 35. Real-robot data still matters, and a recent Tsinghua experiment found that stripping it out drops task success from 81 percent to 40 percent, but it is the seasoning now rather than the main ingredient. The listed-market version surfaced the same day: ASD, a Zhejiang cookware and small-appliance maker, filed an abnormal-fluctuation notice disclosing that its embodied-intelligence robot business has booked 137,200 yuan of sales to date, about 20,500 dollars, against 1.351 billion yuan of first-half revenue and a 93.4 million yuan net loss, and Sinovatio, filing after two straight limit-ups on AI-security enthusiasm, said its AI application products come to under 2 percent of first-half revenue.
- Xiaomi Shipped 26 Percent Fewer Phones While the Channel Stayed Full
Counterpoint has Chinese phone vendors shipping 1 percent fewer units in the second quarter than a year earlier, while sell-through, the count of handsets a person actually paid for, fell by double digits over the same three months. A person working in the sector told the Chinese outlet Dingjiao One that manufacturers expected memory to keep getting more expensive, bought components ahead of need and pushed more finished phones into the channel than the channel was moving, so part of the shipment figure measures warehouse space. Omdia put global second-quarter shipments down 6 percent, with Xiaomi down 26 percent, vivo 18 and OPPO 17. Counterpoint also has more than 40 percent of smartphone models worldwide taking a price increase during 2026 and global retail prices up about 15 percent on average, spread unevenly: India 21 percent, the Middle East and Africa 18, China 10, Europe 7, the United States 5. TrendForce tracked CPU, DRAM and SSD going from about 45 percent of a 900 dollar notebook bill of materials in the first quarter of 2025 to a projected 68 percent in the third quarter of 2026. Chinese memory makers are on the other side of the same trade: Counterpoint puts CXMT at 10 percent of global DRAM revenue in the second quarter, up from 4 percent a year ago, and YMTC at 14 percent of NAND revenue.
- Doubao, Qwen and ERNIE Now Answer for Their Training Corpus
The Cyberspace Administration published a phase-two note on its Qinglang campaign against chaos in AI applications on 2 September, and it places obligations at three points in the pipeline rather than one. Platforms including Douyin, Weibo, Tencent and Xiaohongshu are named for expanding face, voiceprint and violation sample libraries, with 46 governance announcements published between them. Four model products, Doubao, Yuanbao, Qwen and ERNIE, are told to guard the content review pass on original training corpora and to label AI-generated synthetic content so as to prevent illegal information at source, which is an obligation on the pre-training set rather than on a feed. The third layer is distribution: Huawei, Xiaomi, OPPO and vivo are named as setting developer admission standards for AI applications and spot re-testing apps already listed, so four handset makers become the admission gate. The note landed one year and one day after the labelling Measures took effect on 1 September 2025. No published standard, audit or methodology sits behind the corpus clause, so what changed this week is scope rather than enforcement capability.
- Financed at Home
CXMT’s over-allotment option was exercised in full without the bookrunner spending any of it, because the stock never traded below its 8.66 yuan issue price during the window, taking the raise to 66.607 billion yuan gross, about 9.9 billion dollars. YMTC’s 33 billion yuan Shanghai application was accepted on 24 August, and Enflame set 2 September for subscription against a 6 billion yuan target. That is 105.6 billion yuan asked of China’s domestic equity market for DRAM, NAND and AI silicon inside roughly five weeks. CXMT’s first quarter of 2026 alone earned 24.76 billion yuan on 50.80 billion of revenue, at a 79.2 percent gross margin.
- The Base Model
Harvey, the OpenAI-backed legal AI company, published its first post-trained model on 20 August. Harvey Tenet is a Kimi K3 base, post-trained with a rank-64 LoRA over the full network on a dataset of about 1,750 tasks. It completes almost twice as many held-out tasks on the Legal Agent Benchmark as base Kimi K3, and places second on that benchmark overall. Harvey ran ablations on candidate judge models against heavier frontier models and settled on Kimi 2.6 as the grader. Its M&A diligence work uses a GLM-5.2 orchestrator, taking rubric criteria pass rate from a 43.8 percent best baseline to 60.1 percent after self-distillation post-training.
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Common questions
What is Moonshot AI?
Moonshot AI (月之暗面) is a Beijing frontier AI lab founded and led by Yang Zhilin (杨植麟). It makes the Kimi assistant and the Kimi model family, whose current flagship is the open-weight Kimi K3, released the week of 17 July 2026. Qbit’s launch-day report put K3 at 2.8 trillion parameters and called it the largest open-weight model released to that date, and it took the top spot on the Frontend Code Arena. Moonshot is reported to have filed a confidential A1 application with the Hong Kong exchange in early September 2026, which the company has not confirmed.
Is Kimi K3 really open source?
The weights are public and the licence is permissive for most users, but it is not a standard open-source licence, and Hugging Face classifies it as other rather than MIT or Apache. The Kimi K3 licence allows use, copying, modification, merging, publication, distribution, sublicensing, sale, fine-tuning and derivative works. It then adds two commercial conditions. A licensee operating a model-as-a-service business whose aggregate revenue with affiliates exceeds 20 million US dollars over any consecutive 12 months must sign a separate agreement with Moonshot before commercial use. Any product built on it with more than 100 million monthly active users, or more than 20 million US dollars in monthly revenue, must display Kimi K3 prominently in its interface. Purely internal use, and use through Moonshot’s own products or certified inference partners, are exempt. For an individual, a researcher or a small company the model is free in every practical sense; for a hyperscaler reselling inference it is not.
How much revenue does Moonshot make?
Moonshot has not published a revenue figure, so every number in circulation is reported rather than stated. Bloomberg reported in September 2026 that the company recently told investors its August annual recurring revenue had passed 1 billion dollars, against about 300 million in June, and that it aims to reach roughly 2 billion dollars of annualised revenue by the end of 2026. Two cautions apply. These figures are attributed to people familiar with the matter, not to a filing or a company release. And the metric is undefined: LatePost has pointed out that no Chinese lab has clarified whether the ARR figures they cite mean annual recurring revenue or annualised run rate, which are different claims and diverge widely when most revenue comes from API calls.
Why is Moonshot asking Microsoft, Amazon and Google for 30 percent?
Because its licence lets it. Reuters reported in August 2026 that Moonshot is in talks with the three hyperscalers over a 30 percent share of the revenue they earn hosting Kimi K3 on Azure, AWS and Google Cloud, which Moonshot describes as the same rate it charges major clients of its open-weight models. The leverage is not the weights, which anyone can download, but the Kimi K3 licence: a company running a model-as-a-service business whose aggregate revenue exceeds 20 million US dollars over any consecutive twelve months has to enter a separate agreement with Moonshot before using the model commercially. The reporting rests on three people familiar with the discussions, all three clouds declined to comment, and the sharing mechanism, data access rights and token-consumption auditing were all unresolved, so the arrangement may not land.
Is Moonshot going public?
It is reported to have taken the first step and has not confirmed it. LatePost and TechNode reported in early September 2026 that Moonshot filed a confidential A1 application with the Hong Kong exchange; the company said it had no comment and nothing to disclose. Market reports put the raise at up to 5 billion dollars and named Bank of America as global coordinator, with CICC, Deutsche Bank and Goldman Sachs also working on it, alongside a private round in progress at a 50 billion dollar pre-money valuation. Context matters here: Zhipu and MiniMax are already listed in Hong Kong and DeepSeek has hired CITIC Securities to prepare a Shanghai STAR Market listing, so Moonshot would be joining a cohort rather than opening one.
Every dated fact above traces to a named source, and where it comes from our reporting, to the dated issue that carried it. Where a claim is self-reported or disputed, we say so.